1. Sign into your Google account. If you’re in the process of setting up an account, finish that first, then come back.
2. Go to the Shared Endorsements setting page. If you’re not already a Google+ user, you will be asked to upgrade your account.
3. Toward the bottom, you’ll see a checkbox that says “Based on my activity, Google may show my name and profile photo in shared endorsements that appear in ads.”
4. Uncheck it and click Save to opt out of the new program.
Google will grab at your ankle to try to drag you back into advertising land, but one extra click saying “Yes, I do, in fact, want to unpeel my mug from your advertisements” won’t kill us, I suppose.
UPDATE: Many readers have asked if this will impact users with Google Accounts who haven’t enabled Google Plus. Are they already opted out or do they have to climb further into bed with Google and enable Google Plus account just to opt out? Google’s information is ambiguous on this point. We have asked them for clarification and we’ll update this article when we have an answer.
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